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Strategy in Airline Loyalty

Overview of attention for book
Cover of 'Strategy in Airline Loyalty'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Different Types of Frequent Flyer Programs
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    Chapter 3 Core Elements of the Frequent Flyer Program
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    Chapter 4 The Economics and Accounting of Frequent Flyer Programs
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    Chapter 5 Exploring the Ecosystem of the Frequent Flyer Program
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    Chapter 6 Taking the Frequent Flyer Program to Measure
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    Chapter 7 Trends and Innovations
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    Chapter 8 The Standalone Frequent Flyer Program
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    Chapter 9 Future of the Frequent Flyer Program
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    Chapter 10 Conclusion
Attention for Chapter 7: Trends and Innovations
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