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| Chapter title |
Taking the Frequent Flyer Program to Measure
|
|---|---|
| Chapter number | 6 |
| Book title |
Strategy in Airline Loyalty
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-62600-0_6 |
| Book ISBNs |
978-3-31-962599-7, 978-3-31-962600-0
|
| Authors |
Evert R. de Boer |