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Mendeley readers
Chapter title |
Managing Product Returns Within the Customer Value Framework
|
---|---|
Chapter number | 5 |
Book title |
Customer Engagement Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2018
|
DOI | 10.1007/978-3-319-61985-9_5 |
Book ISBNs |
978-3-31-961984-2, 978-3-31-961985-9
|
Authors |
Alec Minnema, Tammo H. A. Bijmolt, J. Andrew Petersen, Jeffrey D. Shulman, Minnema, Alec, Bijmolt, Tammo H. A., Petersen, J. Andrew, Shulman, Jeffrey D. |
Mendeley readers
The data shown below were compiled from readership statistics for 56 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 56 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 6 | 11% |
Student > Bachelor | 6 | 11% |
Lecturer | 3 | 5% |
Researcher | 3 | 5% |
Student > Doctoral Student | 3 | 5% |
Other | 9 | 16% |
Unknown | 26 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 20 | 36% |
Computer Science | 2 | 4% |
Nursing and Health Professions | 1 | 2% |
Unspecified | 1 | 2% |
Economics, Econometrics and Finance | 1 | 2% |
Other | 4 | 7% |
Unknown | 27 | 48% |