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Mendeley readers
Chapter title |
Multi-tier Loyalty Programs to Stimulate Customer Engagement
|
---|---|
Chapter number | 6 |
Book title |
Customer Engagement Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2018
|
DOI | 10.1007/978-3-319-61985-9_6 |
Book ISBNs |
978-3-31-961984-2, 978-3-31-961985-9
|
Authors |
Tammo H. A. Bijmolt, Manfred Krafft, F. Javier Sese, Vijay Viswanathan, Bijmolt, Tammo H. A., Krafft, Manfred, Sese, F. Javier, Viswanathan, Vijay |
Mendeley readers
The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 58 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 14% |
Student > Bachelor | 8 | 14% |
Lecturer | 6 | 10% |
Researcher | 3 | 5% |
Student > Ph. D. Student | 3 | 5% |
Other | 7 | 12% |
Unknown | 23 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 21 | 36% |
Engineering | 3 | 5% |
Computer Science | 3 | 5% |
Unspecified | 2 | 3% |
Agricultural and Biological Sciences | 1 | 2% |
Other | 5 | 9% |
Unknown | 23 | 40% |