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Transnational Marketing and Transnational Consumers

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Cover of 'Transnational Marketing and Transnational Consumers'

Table of Contents

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    Book Overview
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    Chapter 1 Transnationalisation and Transnational Marketing Strategy
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    Chapter 2 Transnationals: Transnational Consumers and Transnational Mobile Consumers
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    Chapter 3 Mobility and the Transnationals
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    Chapter 4 Targeting and Reaching Transnationals and Transnational Mobiles
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    Chapter 5 Conclusions
Attention for Chapter 2: Transnationals: Transnational Consumers and Transnational Mobile Consumers
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