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Mendeley readers
| Chapter title |
Transnationalisation and Transnational Marketing Strategy
|
|---|---|
| Chapter number | 1 |
| Book title |
Transnational Marketing and Transnational Consumers
|
| Published by |
Springer, Berlin, Heidelberg, January 2013
|
| DOI | 10.1007/978-3-642-36775-5_1 |
| Book ISBNs |
978-3-64-236774-8, 978-3-64-236775-5
|
| Authors |
Ibrahim Sirkeci, Sirkeci, Ibrahim |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 9% |
| Professor | 1 | 9% |
| Student > Bachelor | 1 | 9% |
| Researcher | 1 | 9% |
| Unknown | 7 | 64% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 2 | 18% |
| Business, Management and Accounting | 1 | 9% |
| Unspecified | 1 | 9% |
| Unknown | 7 | 64% |