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Language, Identity and Cycling in the New Media Age

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Cover of 'Language, Identity and Cycling in the New Media Age'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Exploring Language, Identity and Cycling in the New Media Age Through Systemic Functional Linguistics
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    Chapter 2 ‘Mark, Mark, Can We Have a Word?’: Narrative and Evaluation in the Media Interview
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    Chapter 3 Coming Clean: Framing and Identity Negotiation in the Oprah Winfrey-Lance Armstrong Interview
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    Chapter 4 Multimodality Identity in Manga: Yowamushi Pedal and the Semiotics of Japanese Comics
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    Chapter 5 Having a Rashomon Moment: Identity Negotiation in an Online Community
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    Chapter 6 Making the Link: Intertextual Resources in an Online Forum
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    Chapter 7 The Case of Franz: Identity and Carnival in Online Communities
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    Chapter 8 ‘Hey You, Thanks for Buying Our Stuff’: Language, Multimodality and Identity in Two Corporate Websites
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    Chapter 9 ‘Sixty-Eight Years on the Same B17’: Brooks, Consumer Reviews and Brand Loyalty
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    Chapter 10 In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
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    Chapter 11 Welcome to the GCN Show!: Community and Identity on YouTube
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    Chapter 12 Conclusion: Rethinking Interpersonal Semiotics in New Media
Attention for Chapter 10: In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
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