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Language, Identity and Cycling in the New Media Age

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Attention for Chapter 10: In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
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Chapter title
In Pursuit of Marginal Gains: Corporate Sponsorship and Brand-Building Videos
Chapter number 10
Book title
Language, Identity and Cycling in the New Media Age
Published by
Palgrave Macmillan, London, January 2018
DOI 10.1057/978-1-137-51951-1_10
Book ISBNs
978-1-137-51950-4, 978-1-137-51951-1
Authors

Patrick Kiernan, Kiernan, Patrick

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