Political Marketing and Management in Ghana

Overview of attention for book

Cover of 'Political Marketing and Management in Ghana'

Table of Contents

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Book Overview
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Chapter 1 Political Marketing and Management: A New Architecture
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Chapter 2 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
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Chapter 3 Change in Party Leadership, Party Brand Image and Voter Choice
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Chapter 4 Political Party Branding and Voter Choice in Ghana
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Chapter 5 Political Financing and Fund-Raising in Ghana
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Chapter 6 Political Party Financing and Reporting in Ghana: Practitioner Perspectives
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Chapter 7 Voter Motivations in a Developing Democracy: A Marketing Perspective
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Chapter 8 Political Management and Human Resources Practices of Political Parties in Ghana
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Chapter 9 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
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Chapter 10 Conclusion

Attention for Chapter 5: Political Financing and Fund-Raising in Ghana

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Citations

dimensions_citation: 4 Dimensions

Summary Dimensions citations

So far, Dimensions has found 4 publications that cite this research output.

4

The most recent citing publications are shown below. View all 4 publications that cite this research output on Dimensions.

Mapping the Formats and Significance of Signs and Meaning in Political Campaigns in Ghanaian Elections

Book chapter (April 2023)

Using Cognitive Mapping to Longitudinally Examine Political Brand Associations

Article in Journal of Political Marketing (November 2018)

Social Media and Elections in Ghana: Enhancing Democratic Participation

Article in African Journalism Studies (January 2018)

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