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Political Marketing and Management in Ghana

Overview of attention for book
Cover of 'Political Marketing and Management in Ghana'

Table of Contents

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    Book Overview
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    Chapter 1 Political Marketing and Management: A New Architecture
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    Chapter 2 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
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    Chapter 3 Change in Party Leadership, Party Brand Image and Voter Choice
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    Chapter 4 Political Party Branding and Voter Choice in Ghana
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    Chapter 5 Political Financing and Fund-Raising in Ghana
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    Chapter 6 Political Party Financing and Reporting in Ghana: Practitioner Perspectives
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    Chapter 7 Voter Motivations in a Developing Democracy: A Marketing Perspective
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    Chapter 8 Political Management and Human Resources Practices of Political Parties in Ghana
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    Chapter 9 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
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    Chapter 10 Conclusion
Attention for Chapter 3: Change in Party Leadership, Party Brand Image and Voter Choice
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Citations

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Readers on

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4 Mendeley
Summary Dimensions citations
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Chapter title
Change in Party Leadership, Party Brand Image and Voter Choice
Chapter number 3
Book title
Political Marketing and Management in Ghana
Published by
Palgrave Macmillan, Cham, January 2017
DOI 10.1007/978-3-319-57373-1_3
Book ISBNs
978-3-31-957372-4, 978-3-31-957373-1
Authors

Kobby Mensah

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Lecturer 1 25%
Other 1 25%
Unknown 1 25%
Readers by discipline Count As %
Business, Management and Accounting 2 50%
Unknown 2 50%

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