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Political Marketing and Management in Ghana

Overview of attention for book
Cover of 'Political Marketing and Management in Ghana'

Table of Contents

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    Book Overview
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    Chapter 1 Political Marketing and Management: A New Architecture
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    Chapter 2 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
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    Chapter 3 Change in Party Leadership, Party Brand Image and Voter Choice
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    Chapter 4 Political Party Branding and Voter Choice in Ghana
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    Chapter 5 Political Financing and Fund-Raising in Ghana
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    Chapter 6 Political Party Financing and Reporting in Ghana: Practitioner Perspectives
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    Chapter 7 Voter Motivations in a Developing Democracy: A Marketing Perspective
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    Chapter 8 Political Management and Human Resources Practices of Political Parties in Ghana
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    Chapter 9 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
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    Chapter 10 Conclusion
Attention for Chapter 3: Change in Party Leadership, Party Brand Image and Voter Choice
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