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Political Marketing in the 2016 U.S. Presidential Election

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Cover of 'Political Marketing in the 2016 U.S. Presidential Election'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The 2016 US Presidential Election
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    Chapter 2 “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
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    Chapter 3 Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
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    Chapter 4 Trump and the Republican Brand Refresh
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    Chapter 5 The 2016 US Primaries: Parties and Candidates in a World of Big Data
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    Chapter 6 The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication
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    Chapter 7 “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters
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    Chapter 8 The US Presidential Race: Advances and Insights for Political Marketing Practice
Attention for Chapter 4: Trump and the Republican Brand Refresh
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