You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Trump and the Republican Brand Refresh
|
|---|---|
| Chapter number | 4 |
| Book title |
Political Marketing in the 2016 U.S. Presidential Election
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-59345-6_4 |
| Book ISBNs |
978-3-31-959344-9, 978-3-31-959345-6
|
| Authors |
Ken Cosgrove |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 25% |
| Professor > Associate Professor | 1 | 25% |
| Student > Bachelor | 1 | 25% |
| Student > Doctoral Student | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 2 | 50% |
| Social Sciences | 1 | 25% |
| Unknown | 1 | 25% |