↓ Skip to main content
What is this page? Embed badge

Political Marketing in the 2016 U.S. Presidential Election

Overview of attention for book
Cover of 'Political Marketing in the 2016 U.S. Presidential Election'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction: The 2016 US Presidential Election
  3. Altmetric Badge
    Chapter 2 “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
  4. Altmetric Badge
    Chapter 3 Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
  5. Altmetric Badge
    Chapter 4 Trump and the Republican Brand Refresh
  6. Altmetric Badge
    Chapter 5 The 2016 US Primaries: Parties and Candidates in a World of Big Data
  7. Altmetric Badge
    Chapter 6 The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication
  8. Altmetric Badge
    Chapter 7 “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters
  9. Altmetric Badge
    Chapter 8 The US Presidential Race: Advances and Insights for Political Marketing Practice
Attention for Chapter 3: Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
Altmetric Badge

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
21 Mendeley
Summary Dimensions citations
So far, Dimensions has found 2 publications that cite this research output.

2

The most recent citing publications are shown below. View all 2 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.