Political Marketing in the 2016 U.S. Presidential Election

Overview of attention for book

Cover of 'Political Marketing in the 2016 U.S. Presidential Election'

Table of Contents

Altmetric Badge

Book Overview
Altmetric Badge

Chapter 1 Introduction: The 2016 US Presidential Election
Altmetric Badge

Chapter 2 “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump
Altmetric Badge

Chapter 3 Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign
Altmetric Badge

Chapter 4 Trump and the Republican Brand Refresh
Altmetric Badge

Chapter 5 The 2016 US Primaries: Parties and Candidates in a World of Big Data
Altmetric Badge

Chapter 6 The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication
Altmetric Badge

Chapter 7 “Feel the Bern”: Marketing Bernie Sanders and Democratic Socialism to Primary Voters
Altmetric Badge

Chapter 8 The US Presidential Race: Advances and Insights for Political Marketing Practice

Attention for Chapter 8: The US Presidential Race: Advances and Insights for Political Marketing Practice

Altmetric Badge

Citations

dimensions_citation: 2 Dimensions

Readers on

mendeley: 6 Mendeley

Summary Dimensions citations

So far, Dimensions has found 2 publications that cite this research output.

2

The most recent citing publications are shown below. View all 2 publications that cite this research output on Dimensions.

Cyber conflict or democracy “hacked”? How cyber operations enhance information warfare

Article in Journal of Cybersecurity (January 2020)

Lessons from Trump’s Political Communication, How to Dominate the Media Environment

Monograph (January 2020)

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.