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| Chapter title |
Archetypal Appeal
|
|---|---|
| Chapter number | 9 |
| Book title |
Strategic Reinvention in Popular Culture
|
| Published by |
Palgrave Macmillan, New York, January 2013
|
| DOI | 10.1057/9781137373199_9 |
| Book ISBNs |
978-1-349-47650-3, 978-1-137-37319-9
|
| Authors |
Richard Pfefferman, Pfefferman, Richard |