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Strategic reinvention in popular culture : the encore impulse

Overview of attention for book
Strategic reinvention in popular culture : the encore impulse
Springer

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The Encore Impulse
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    Chapter 2 The Elusive Original
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    Chapter 3 Unlocking the Encore Potential
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    Chapter 4 Cultural Fit
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    Chapter 5 History May Not Repeat Itself
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    Chapter 6 Something’s Not Right
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    Chapter 7 Fulfilling the Encore Promise
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    Chapter 8 All in the Family
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    Chapter 9 Archetypal Appeal
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    Chapter 10 The Shell Game
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    Chapter 11 Conclusion: The Art of Strategic Reinvention
Attention for Chapter 1: Introduction: The Encore Impulse
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Chapter title
Introduction: The Encore Impulse
Chapter number 1
Book title
Strategic Reinvention in Popular Culture
Published by
Palgrave Macmillan, New York, January 2013
DOI 10.1057/9781137373199_1
Book ISBNs
978-1-349-47650-3, 978-1-137-37319-9
Authors

Richard Pfefferman, Pfefferman, Richard

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