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Value Driven Product Planning and Systems Engineering

Overview of attention for book
Cover of 'Value Driven Product Planning and Systems Engineering'

Table of Contents

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    Book Overview
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    Chapter 1 Customer Value: A Key Financial Metric
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    Chapter 2 Assessing Value Using Surveys
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    Chapter 3 Analyzing Stated Choice Surveys
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    Chapter 4 Product Planning and Systems Engineering
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    Chapter 5 Value Speculation in a Stock’s Price
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    Chapter 6 Simulated Survey of Boston to Los Angeles Flights
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    Chapter 7 Analysis of a Multinomial Stated Choice Survey
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    Chapter 8 The Market for Hybrid and Diesel Mid-sized Sedans
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    Chapter 9 Revealed Values: Minivan Trends
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    Chapter 10 Effect of Market Dilution When Value Differs between Competitors
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    Chapter 11 Value of Interior Noise in a Luxury Automobile
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    Chapter 12 Quantifying the Trade-off between Acceleration Performance and Fuel Economy
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    Chapter 13 Value of Mustang Options
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    Chapter 14 Simulated Survey of Choice between Auto and Transit Bus Modes
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    Chapter 15 Assessing Relative Brand Value
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    Chapter 16 Value and Cost Benchmarking a Yogurt Market
Attention for Chapter 15: Assessing Relative Brand Value
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