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| Chapter title |
Assessing Relative Brand Value
|
|---|---|
| Chapter number | 15 |
| Book title |
Value Driven Product Planning and Systems Engineering
|
| Published by |
Springer, London, January 2007
|
| DOI | 10.1007/978-1-84628-965-1_15 |
| Book ISBNs |
978-1-84628-964-4, 978-1-84628-965-1
|