Indonesian
Vietnamese
Truyền thông tiếp thị
Cited by user Bich Ngoc 0610 on
English
Travel Marketing, Tourism Economics and the Airline Product
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 The Tourism Industry: An Overview
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Altmetric BadgeChapter 2 Understanding Customer Needs and Wants
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Altmetric BadgeChapter 3 The Marketing Environment
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Altmetric BadgeChapter 4 Market Segmentation, Targeting and Positioning
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Altmetric BadgeChapter 5 Integrated Marketing Communications
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Altmetric BadgeChapter 6 Tourism Distribution Channels
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Altmetric BadgeChapter 7 Strategic Planning and the Marketing Effectiveness Audit
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Altmetric BadgeChapter 8 Tourism Supply and Demand
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Altmetric BadgeChapter 9 Pricing and Revenue Management
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Altmetric BadgeChapter 10 The Airline Business
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Altmetric BadgeChapter 11 Airline Schedules Planning and Route Development
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Altmetric BadgeChapter 12 Aircraft Operating Costs and Profitability