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The Social Organisation of Marketing

Overview of attention for book
The Social Organisation of Marketing
Springer International Publishing

Table of Contents

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    Book Overview
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    Chapter 1 The Social Organisation of Marketing: An Introduction
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    Chapter 2 Wine and China: Making Sense of an Emerging Market with Figurational Sociology
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    Chapter 3 Figurational Dynamics and the Function of Advertising at Arthur Guinness & Sons Ltd, 1876–1960
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    Chapter 4 Unintentional Social Consequences of Disorganised Marketing of Corporate Social Responsibility: Figurational Insights into the Oil and Gas Sector in Africa
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    Chapter 5 Organisational Dynamics and the Role of the Child in Markets
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    Chapter 6 Ballet for the Sun King: Power, Talent and Organisation
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    Chapter 7 “Friends and Followers”: The Social Organisation of Firms’ Online Communities
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    Chapter 8 Organisations and American Collective Self-Understanding
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    Chapter 9 Figurational Theory, Marketing and Markets: Moving from Description and Technological Empiricism to Empirical–Theoretical Explanations
Attention for Chapter 7: “Friends and Followers”: The Social Organisation of Firms’ Online Communities
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