The Social Organisation of Marketing
Springer International Publishing
Chapter title |
“Friends and Followers”: The Social Organisation of Firms’ Online Communities
|
---|---|
Chapter number | 7 |
Book title |
The Social Organisation of Marketing
|
Published by |
Palgrave Macmillan, Cham, January 2017
|
DOI | 10.1007/978-3-319-51571-7_7 |
Book ISBNs |
978-3-31-951570-0, 978-3-31-951571-7
|
Authors |
Ad van Iterson, Johanna Richter |
Country | Count | As % |
---|---|---|
Italy | 1 | 50% |
Germany | 1 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 50% |
Scientists | 1 | 50% |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 50% |
Other | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Social Sciences | 1 | 50% |