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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Literature Review
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Altmetric BadgeChapter 3 Theoretical Framework and Research Methods
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Altmetric BadgeChapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo
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Altmetric BadgeChapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
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Altmetric BadgeChapter 6 Followers’ Co-constructing Banks’ Corporate Identity on Weibo
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Altmetric BadgeChapter 7 Cross-Bank Variations in Corporate Identity Construction
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Altmetric BadgeChapter 8 Conclusion