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| Chapter title |
Heterogeneous Corporate Identities of Banks on Sina Weibo
|
|---|---|
| Chapter number | 4 |
| Book title |
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-4469-4_4 |
| Book ISBNs |
978-9-81-104468-7, 978-9-81-104469-4
|
| Authors |
Wei Feng |