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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

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Cover of 'Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Literature Review
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    Chapter 3 Theoretical Framework and Research Methods
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    Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo
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    Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo
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    Chapter 6 Followers’ Co-constructing Banks’ Corporate Identity on Weibo
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    Chapter 7 Cross-Bank Variations in Corporate Identity Construction
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    Chapter 8 Conclusion
Attention for Chapter 3: Theoretical Framework and Research Methods
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