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Disruption by Design

Overview of attention for book
Cover of 'Disruption by Design'

Table of Contents

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    Book Overview
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    Chapter 1 Disruptive Innovation
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    Chapter 2 Key Concepts of Disruption
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    Chapter 3 Does Your Idea Have Disruptive Potential?
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    Chapter 4 What Should My Product Do?
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    Chapter 5 Segmentation
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    Chapter 6 Positioning
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    Chapter 7 Pricing Strategy
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    Chapter 8 Messaging
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    Chapter 9 A Disruptive Business Model
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    Chapter 10 End Game
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    Chapter 11 Staying on Top
Attention for Chapter 4: What Should My Product Do?
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