Lifestyle of the rich and famous: Exploring the ultra-high net-worth individuals’ customer experience (UHCX)
Article in Journal of Business Research (August 2022)
The most recent citing publications are shown below. View all 11 publications that cite this research output on Dimensions.
Article in Journal of Business Research (August 2022)
Article in Journal of Marketing Management (May 2022)
Article in Strategic Change (May 2022)