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Luxury Brands in China and India

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Attention for Chapter 9: Learning from Mistakes
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Chapter title
Learning from Mistakes
Chapter number 9
Book title
Luxury Brands in China and India
Published by
Palgrave Macmillan, London, January 2017
DOI 10.1057/978-1-137-54715-6_9
Book ISBNs
978-1-137-54713-2, 978-1-137-54715-6
Authors

Glyn Atwal, Douglas Bryson, Atwal, Glyn, Bryson, Douglas