The Palgrave Encyclopedia of Strategic Management
Palgrave Macmillan UK
Chapter title |
Brand Equity
|
---|---|
Chapter number | 712 |
Book title |
The Palgrave Encyclopedia of Strategic Management
|
Published by |
Palgrave Macmillan UK, January 2016
|
DOI | 10.1057/978-1-349-94848-2_712-1 |
Book ISBNs |
978-1-349-94848-2
|
Authors |
Kevin L. Keller |
Editors |
Mie Augier, David J. Teece |
Country | Count | As % |
---|---|---|
Unknown | 45 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 7 | 16% |
Student > Master | 6 | 13% |
Professor > Associate Professor | 4 | 9% |
Student > Bachelor | 3 | 7% |
Student > Doctoral Student | 2 | 4% |
Other | 2 | 4% |
Unknown | 21 | 47% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 16 | 36% |
Economics, Econometrics and Finance | 2 | 4% |
Environmental Science | 1 | 2% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 2% |
Agricultural and Biological Sciences | 1 | 2% |
Other | 3 | 7% |
Unknown | 21 | 47% |