The Palgrave Encyclopedia of Strategic Management
Palgrave Macmillan UK
Chapter title |
Brand
|
---|---|
Chapter number | 711 |
Book title |
The Palgrave Encyclopedia of Strategic Management
|
Published by |
Palgrave Macmillan UK, January 2016
|
DOI | 10.1057/978-1-349-94848-2_711-1 |
Book ISBNs |
978-1-349-94848-2
|
Authors |
Kevin L. Keller |
Editors |
Mie Augier, David J. Teece |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 13% |
Researcher | 1 | 13% |
Lecturer | 1 | 13% |
Unknown | 5 | 63% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Chemical Engineering | 1 | 13% |
Design | 1 | 13% |
Unknown | 4 | 50% |