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Chapter title |
Der differenzierende Charakter von Audio Brands in der Kommunikationspolitik
|
---|---|
Chapter number | 16 |
Book title |
Markendifferenzierung
|
Published by |
Gabler, January 2011
|
DOI | 10.1007/978-3-8349-6376-5_16 |
Book ISBNs |
978-3-83-491978-6, 978-3-83-496376-5
|
Authors |
Isabelle Scheich Bandar, Christoph Willers, Bandar, Isabelle Scheich, Willers, Christoph |