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Mendeley readers
| Title |
Markendifferenzierung
|
|---|---|
| Published by |
Gabler Verlag, September 2010
|
| DOI | 10.1007/978-3-8349-6376-5 |
| ISBNs |
978-3-83-491978-6, 978-3-83-496376-5
|
| Editors |
Völckner, Franziska, Willers, Christoph, Weber, Torsten |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 8% |
| Unknown | 23 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 36% |
| Student > Bachelor | 9 | 36% |
| Student > Doctoral Student | 1 | 4% |
| Student > Ph. D. Student | 1 | 4% |
| Student > Postgraduate | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 4 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 12 | 48% |
| Economics, Econometrics and Finance | 5 | 20% |
| Environmental Science | 2 | 8% |
| Social Sciences | 1 | 4% |
| Design | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 4 | 16% |