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Timeline
Mendeley readers
Chapter title |
Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
|
---|---|
Chapter number | 4 |
Book title |
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
|
Published by |
Springer International Publishing, May 2017
|
DOI | 10.1007/978-3-319-52697-3_4 |
Book ISBNs |
978-3-31-952696-6, 978-3-31-952697-3
|
Authors |
Deniz Tuncalp, Selcen Ozturkcan |
Editors |
Atanu Adhikari, Sanjit Kumar Roy |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |