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| Chapter title |
Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma
|
|---|---|
| Chapter number | 1 |
| Book title |
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, January 2017
|
| DOI | 10.1007/978-3-319-52697-3_1 |
| Book ISBNs |
978-3-31-952696-6, 978-3-31-952697-3
|
| Authors |
Cristina Galalae, Suresh George |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |