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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

Overview of attention for book
Cover of 'Instructor's Manual for Strategic Marketing Cases in Emerging Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Teaching Note: Case 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma
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    Chapter 2 Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life
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    Chapter 3 Teaching Note: Case 3: ABC Limited
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    Chapter 4 Teaching Note: Case 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
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    Chapter 5 Teaching Note: Case 5: To Switch or Not to Switch—Madhu’s Dilemma
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    Chapter 6 Teaching Note: Case 6: Funmax 4D Animation Theatre
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    Chapter 7 Teaching Note: Case 7: Managing Social Media Communications at Garanti Bank
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    Chapter 8 Teaching Note: Case 8: Revolution Ventures—Introduction to the Service Organization and Situation Description
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    Chapter 9 Teaching Note: Case 9: M-PESA: A Renowned Disruptive Innovation from Kenya
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    Chapter 10 Teaching Note: Case 10: Irrway—A Green Personal Mobility Solution
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    Chapter 11 Teaching Note: Case 11: Citrus Ventures—Distressed Asset Specialist
Attention for Chapter 2: Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life
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Summary
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Chapter title
Teaching Note: Case 2: Tanishq: Bringing Jewellery to Daily Life
Chapter number 2
Book title
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Published by
Springer International Publishing, May 2017
DOI 10.1007/978-3-319-52697-3_2
Book ISBNs
978-3-31-952696-6, 978-3-31-952697-3
Authors

Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis

Editors

Atanu Adhikari, Sanjit Kumar Roy

View on publisher site

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