Hyperpersonalisierung – Hochpersonalisierte Kundenansprache durch den Einsatz Künstlicher Intelligenz
Book chapter (July 2021)
The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.
Book chapter (July 2021)
Article in ASEJ Scientific Journal of Bielsko-Biala School of Finance and Law (June 2020)
Article in International Journal of Hospitality Management (September 2019)