Adaptive Marketing

Table of Contents

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   Book Overview
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   Chapter 1 A Few Words about Data
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   Chapter 2 The Storyteller on DataGetting Past the Creepiness Factor
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   Chapter 3 The World’s Largest Focus Group
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   Chapter 4 The Creative Agency on Data
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   Chapter 5 #HappyCustomers
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   Chapter 6 The Change Agent on Data
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   Chapter 7 Exploring the Spectrum
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   Chapter 8 The Programmatic Solution on Data
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    Chapter 9 Blurred Lines
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    Chapter 10 The Start-Up on Data
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    Chapter 11 Heavy Lifting
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    Chapter 12 The Enterprise Solution on Data
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    Chapter 13 Light Touch
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    Chapter 14 The Weather Man on Data
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    Chapter 15 Through the Looking Glass
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    Chapter 16 The Innovator on Data