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Sport-Branding

Overview of attention for book
Cover of 'Sport-Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Die Grundlagen des Sport-Sponsorings
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    Chapter 2 Die Grundlagen des Markenmanagements
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    Chapter 3 Was ist Sport-Branding?
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    Chapter 4 Analyse des FC Wacker Innsbruck
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    Chapter 5 Sport-Branding im Bereich Event
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    Chapter 6 Sport-Branding im Bereich Mannschaft
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    Chapter 7 Sport-Branding im Bereich Verband
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    Chapter 8 Sport-Branding im Bereich Liga/Rennserie
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    Chapter 9 Sport-Branding im Bereich Sportler- Persönlichkeit
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    Chapter 10 Sport-Branding im Bereich Markenunternehmen
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    Chapter 11 Erste Phase: Analyse
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    Chapter 12 Zweite Phase: Strategie
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    Chapter 13 Dritte Phase: Umsetzung
Attention for Chapter 4: Analyse des FC Wacker Innsbruck
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