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| Chapter title |
Zweite Phase: Strategie
|
|---|---|
| Chapter number | 12 |
| Book title |
Sport-Branding
|
| Published by |
Springer Gabler, Wiesbaden, January 2015
|
| DOI | 10.1007/978-3-658-06216-3_12 |
| Book ISBNs |
978-3-65-806215-6, 978-3-65-806216-3
|
| Authors |
Nicholas Adjouri, Petr Stastny |