Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment
Article in Administrative Sciences (May 2024)
The most recent citing publications are shown below. View all 41 publications that cite this research output on Dimensions.
Article in Administrative Sciences (May 2024)
Article in Africa’s Public Service Delivery and Performance Review (January 2024)
Book chapter (April 2023)