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Mendeley readers
| Chapter title |
Influencer-Marketing – andere für sich sprechen lassen
|
|---|---|
| Chapter number | 8 |
| Book title |
Digitale Markenführung
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-08547-6_8 |
| Book ISBNs |
978-3-65-808546-9, 978-3-65-808547-6
|
| Authors |
Ralf T. Kreutzer, Karl-Heinz Land |
Mendeley readers
The data shown below were compiled from readership statistics for 27 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 27 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 12 | 44% |
| Student > Master | 6 | 22% |
| Other | 1 | 4% |
| Lecturer | 1 | 4% |
| Unknown | 7 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 37% |
| Social Sciences | 4 | 15% |
| Economics, Econometrics and Finance | 2 | 7% |
| Environmental Science | 1 | 4% |
| Arts and Humanities | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 8 | 30% |