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| Chapter title |
Promotion
|
|---|---|
| Chapter number | 4 |
| Book title |
Vintage Marketing Differentiation
|
| Published by |
Palgrave Macmillan US, January 2017
|
| DOI | 10.1057/978-1-137-38721-9_4 |
| Book ISBNs |
978-1-137-39431-6, 978-1-137-38721-9
|
| Authors |
Robert L. Williams Jr., Helena A. Williams, Robert L. Williams |