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Mendeley readers
| Chapter title |
The Marketing Differentiation Process
|
|---|---|
| Chapter number | 2 |
| Book title |
Vintage Marketing Differentiation
|
| Published by |
Palgrave Macmillan US, January 2017
|
| DOI | 10.1057/978-1-137-38721-9_2 |
| Book ISBNs |
978-1-137-39431-6, 978-1-137-38721-9
|
| Authors |
Robert L. Williams Jr., Helena A. Williams, Robert L. Williams |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 25% |
| Unknown | 3 | 75% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 25% |
| Unknown | 3 | 75% |