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Diversity in European Marketing

Overview of attention for book
Cover of 'Diversity in European Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Migration and Minorities in Europe
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    Chapter 2 Fighting social isolation through a user-friendly mobile phone: Bazile Telecom
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    Chapter 3 Changing Media Regulation in Europe: VIASAT3 in Hungary
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    Chapter 4 Managing early and mature markets in Europe: The UniCredit Group
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    Chapter 5 Nostalgic Branding in Central Europe
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    Chapter 6 Diversity in European Retailing
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    Chapter 7 Private Label Strategies in Europe
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    Chapter 8 The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing
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    Chapter 9 How companies organize their European Business: The Role of Regional Headquarters
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    Chapter 10 Managing consumer’s experiences: Design as a solution for transformation
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    Chapter 11 European Market Entry – The Case of DeLaval
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    Chapter 12 Growing with the Wind: The Case of Vestas
Attention for Chapter 1: Migration and Minorities in Europe
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