Diversity in European Marketing
Springer Science & Business Media
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Timeline
X Demographics
Mendeley readers
| Chapter title |
The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing
|
|---|---|
| Chapter number | 8 |
| Book title |
Diversity in European Marketing
|
| Published by |
Gabler Verlag, January 2012
|
| DOI | 10.1007/978-3-8349-6976-7_8 |
| Book ISBNs |
978-3-83-491420-0, 978-3-83-496976-7
|
| Authors |
Sigurd V. Troye, Magne Supphellen, Alexander Jakubanecs, Troye, Sigurd V., Supphellen, Magne, Jakubanecs, Alexander |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 4 | 50% |
| Student > Ph. D. Student | 2 | 25% |
| Student > Bachelor | 1 | 13% |
| Unknown | 1 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 38% |
| Arts and Humanities | 1 | 13% |
| Economics, Econometrics and Finance | 1 | 13% |
| Psychology | 1 | 13% |
| Social Sciences | 1 | 13% |
| Other | 0 | 0% |
| Unknown | 1 | 13% |