↓ Skip to main content
What is this page? Embed badge

Strategic Marketing Cases in Emerging Markets

Overview of attention for book
Cover of 'Strategic Marketing Cases in Emerging Markets'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Case Study 1: Nestlé in Mexico: The Good Food Versus The Good Life Dilemma
  3. Altmetric Badge
    Chapter 2 Case Study 2: Tanishq: Bringing Jewellery to Daily Life
  4. Altmetric Badge
    Chapter 3 Case Study 3: ABC Limited
  5. Altmetric Badge
    Chapter 4 Case Study 4: Diageo in Turkey: The Lion’s Milk Versus Global Spirits
  6. Altmetric Badge
    Chapter 5 Case Study 5: To Switch or Not to Switch—Madhu’s Dilemma
  7. Altmetric Badge
    Chapter 6 Case Study 6: Funmax 4D Animation Theatre
  8. Altmetric Badge
    Chapter 7 Case Study 7: Managing Social Media Communications at Garanti Bank
  9. Altmetric Badge
    Chapter 8 Case Study 8: Revolution Ventures—Introduction to the Service Organization and Situation Description
  10. Altmetric Badge
    Chapter 9 Case Study 9: M-Pesa: A Renowned Disruptive Innovation from Kenya
  11. Altmetric Badge
    Chapter 10 Case Study 10: Irrway—A Green Personal Mobility Solution
  12. Altmetric Badge
    Chapter 11 Case Study 11: Citrus Ventures—Distressed Asset Specialist
Attention for Chapter 2: Case Study 2: Tanishq: Bringing Jewellery to Daily Life
Altmetric Badge

Citations

dimensions_citation
5 Dimensions
Summary Dimensions citations
So far, Dimensions has found 5 publications that cite this research output.

5

The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.