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| Chapter title |
Case Study 3: ABC Limited
|
|---|---|
| Chapter number | 3 |
| Book title |
Strategic Marketing Cases in Emerging Markets
|
| Published by |
Springer International Publishing, May 2017
|
| DOI | 10.1007/978-3-319-51545-8_3 |
| Book ISBNs |
978-3-31-951543-4, 978-3-31-951545-8
|
| Authors |
Anshuman Sinha, Smita Das, Sumanth Naidu, Atanu Adhikari |
| Editors |
Atanu Adhikari, Sanjit Kumar Roy |