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Mendeley readers
| Chapter title |
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
|
|---|---|
| Chapter number | 9 |
| Book title |
Dialogmarketing Perspektiven 2016/2017
|
| Published by |
Springer Fachmedien Wiesbaden, February 2017
|
| DOI | 10.1007/978-3-658-16835-3_9 |
| Book ISBNs |
978-3-65-816834-6, 978-3-65-816835-3
|
| Authors |
Carsten W. Hennig, Oliver Ruf, Matthias Schulten |
| Editors |
DDV Deutscher Dialogmarketing Verband e.V. |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 12 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 33% |
| Student > Master | 3 | 25% |
| Student > Doctoral Student | 1 | 8% |
| Unknown | 4 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 33% |
| Economics, Econometrics and Finance | 3 | 25% |
| Linguistics | 1 | 8% |
| Unknown | 4 | 33% |