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Dialogmarketing Perspektiven 2016/2017

Overview of attention for book
Attention for Chapter 7: Customer Centricity von digitalen Produkt-Service-Systemen
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6 Mendeley
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Chapter title
Customer Centricity von digitalen Produkt-Service-Systemen
Chapter number 7
Book title
Dialogmarketing Perspektiven 2016/2017
Published by
Springer Fachmedien Wiesbaden, February 2017
DOI 10.1007/978-3-658-16835-3_7
Book ISBNs
978-3-65-816834-6, 978-3-65-816835-3
Authors

Bernhard Kölmel, Alexander Richter, Johanna Schoblik, Uwe Dittmann, Ansgar Kühn, Alfred Schätter

Editors

DDV Deutscher Dialogmarketing Verband e.V.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 50%
Student > Bachelor 1 17%
Unspecified 1 17%
Unknown 1 17%
Readers by discipline Count As %
Economics, Econometrics and Finance 2 33%
Unspecified 1 17%
Business, Management and Accounting 1 17%
Engineering 1 17%
Unknown 1 17%