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Why Marketing to Women Doesn’t Work

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Cover of 'Why Marketing to Women Doesn’t Work'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Demographic Differences Between Men and Women
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    Chapter 3 Psychographic and Behavioral Differences Between Men and Women
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    Chapter 4 An Introduction To Market Segmetation Theory and Practice
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    Chapter 5 Understanding our Products
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    Chapter 6 Understanding our Customers
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    Chapter 7 The Bridge
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    Chapter 8 Ansoff’s Growth Matrix—In Detail
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    Chapter 9 The Problems— Solutions TM Framework
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    Chapter 10 How to More Effectively Market to Women
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    Chapter 11 Masculine and Feminine
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    Chapter 12 Conclusions
Attention for Chapter 4: An Introduction To Market Segmetation Theory and Practice
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